As some one that is deeply involved in all aspects of internet business development, I always marveled at the great importance many clients put on the actual design of a site. The level of weight given ranges from incoherent and misguided to down right anal retentive. This normally wouldn’t be much more than an ongoing ‘twitch’ for me considering the 1000’s of clients throughout the various industries spanning my 20 year interment in the business world. Thing was, I recently finished an article for my site called, “Internet business success; avoiding failure” which was based on an interview with the President of Verve. I now wondered what role this new little nugget plays in website demise.

OK, so this one isn't mine. i did find it very interestng though and thought I should pass it along.

The 7 Most Common Marketing Mistakes; by Michael Fleischner

When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing campaign.

Planning for Success

Well, this time I am getting serious. Honest. Business owners really need some focus here. Over the last while I have noticed a trend. It has certainly become a point of contemplation. Think ahead. Many of the ‘E’ntrepreneurs I have been working with lately seem to be a little myopic. It really doesn’t matter if it’s a website or a marketing plan, people just don’t think ahead. “Plan for Success” is my motto.

The 80-20 Rule

For those of us that are self employed, dealing with customers is an everyday part of business. As you may imagine not all customers are 'ideal customers. Depending on your industry this can be limited by qualifying clients prior to signing.

That's another story though. At the moment I am just talking about indentifying troublesome trends. Some time ago when I was in business school, we we're taught the 80-20 rule for CRM (customer relations management).